Joanna Leung

Product Leader | Passionate in solving problems valuable to people with technology |

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  • About

    Joanna Leung

    Product Manager | International Marketing Manager

    Toronto, Canada

    Passionate in solving the right problems to create value for people and business.

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    Strong business acumen Product Leader with 10 years of experience building enterprise and consumer digital products for start-ups and national/global companies in Canada and APAC. Expertise in ecommerce, retail, telecom and tech. User-centric, and results-driven team leader with proven ability in scaling up operation for fast growth. Advocate in building great product through research, experimentation and quantitative data.

    Interaction Design enriches my perspective seeing people, culture, emotion, relationship, nature and everyday life. My vision is to innovate and create marketable and enjoyable products and services bringing human back to the equation, not just the bottom line. And excite users with new and delightful experience.

  • Experience

    Senior Product Manager

    Rogers Communications

    Feb 2020 – Feb 2021 • Toronto, ON

    Recruited to reform the product management and development practice by influencing a culture of user centricity and scalability. Owned the ecom experience for Fido.ca and Rogers.com with 6 squads .

    Regional Ecommerce Product Manager

    Ralpha Lauren APAC

    July 2014 – Oct 2015 • Hong Kong

    Owned the sales and conversion of ralphlauren.com.jp (Japan), ralphlauren.com.kr (Korea), ralphlauren.com.au (Australia & New Zealand), and ralphlauren.asia (Hong Kong, Macau, Singapore, Malaysia) with ~$11M USD sales in 2015 supported by 5 direct reports (designers & developers).

    Senior Product Manager

    Vyond

    Mar 2017 – June 2019 • Hong Kong

    Vyond is a cloud-based video creation SaaS with 12M customers globally producing 22M+ videos, headquartered in San Francisco. Recruited to build the core product on HTML5 to replace an existing Flash version, and develop the product strategy to seize the Enterprise market.

    Project Marketing Manager (6-months Contract)

    Outpac Design Ltd.

    Mar 2013 – Aug 2013 • Hong Kong

    Owned B2B & B2C Marketing for 33 countries.

    Co-founder

    Linens Delight Inc.

    June 2011 – Mar 2014 • Toronto, Canada

    Linensdelight.com was an ecommerce site with the mission to simplify the experience for Canadian in buying beddings and linens.

    Retention Marketing Manager

    Sears Canada

    Dec 2010 – Mar 2012 • Toronto, Canada

    Built and headed the customer retention program for Sears’ telecommunication division.

    Project Manager, Web Channel

    TELUS

    Jan 2010 – Nov 2010 • Vancouver, Canada

    Led a team of 30 to execute quarterly marketing campaigns and managed initiatives to enhance the user experience for telus.com and telusmobility.com

    Marketing Specialist, Leadership Development Program

    TELUS

    Jan 2007 – Dec 2009 • Vancouver, Canada

    Leadership Development Program within TELUS aimed to provide in-house leadership training and rotation throughout various business functions to build an end-to-end understanding of the business. Areas of experience includes Product Marketing, Pricing, and Merchandising.

    Education

    The Hong Kong Polytechnic University

    Master of Design, Interaction Design

    Aug 2015 – Nov 2016 • Hong Kong

    Simon Fraser University

    Bachelor of Science, Molecular Biology & Biochemistry

    Sept 2000 – May 2006 • Vancouver, Canada

    Specialties

    Product ManagementProduct LaunchOnline & Digital MarketingUser ExperienceUsability TestingService DesignCustomer ExperienceInteraction DesignRetention MarketingProject ManagementCRMQualitative and Quantitative Web AnalysisCampaign LeadershipB2C Marketing TacticsPricing and Market AnalysisTechRetailEcommerce

    Elsewhere

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