Product Manager | International Marketing Manager
Passionate in solving the right problems to create value for people and business.
Strong business acumen Product Leader with 10 years of experience building enterprise and consumer digital products for start-ups and national/global companies in Canada and APAC. Expertise in ecommerce, retail, telecom and tech. User-centric, and results-driven team leader with proven ability in scaling up operation for fast growth. Advocate in building great product through research, experimentation and quantitative data.
Interaction Design enriches my perspective seeing people, culture, emotion, relationship, nature and everyday life. My vision is to innovate and create marketable and enjoyable products and services bringing human back to the equation, not just the bottom line. And excite users with new and delightful experience.
Senior Product Manager
Feb 2020 – Feb 2021 • Toronto, ON
Recruited to reform the product management and development practice by influencing a culture of user centricity and scalability. Owned the ecom experience for Fido.ca and Rogers.com with 6 squads .
Regional Ecommerce Product Manager
Ralpha Lauren APAC
July 2014 – Oct 2015 • Hong Kong
Owned the sales and conversion of ralphlauren.com.jp (Japan), ralphlauren.com.kr (Korea), ralphlauren.com.au (Australia & New Zealand), and ralphlauren.asia (Hong Kong, Macau, Singapore, Malaysia) with ~$11M USD sales in 2015 supported by 5 direct reports (designers & developers).
Senior Product Manager
Mar 2017 – June 2019 • Hong Kong
Vyond is a cloud-based video creation SaaS with 12M customers globally producing 22M+ videos, headquartered in San Francisco. Recruited to build the core product on HTML5 to replace an existing Flash version, and develop the product strategy to seize the Enterprise market.
Project Marketing Manager (6-months Contract)
Outpac Design Ltd.
Mar 2013 – Aug 2013 • Hong Kong
Owned B2B & B2C Marketing for 33 countries.
Linens Delight Inc.
June 2011 – Mar 2014 • Toronto, Canada
Linensdelight.com was an ecommerce site with the mission to simplify the experience for Canadian in buying beddings and linens.
Retention Marketing Manager
Dec 2010 – Mar 2012 • Toronto, Canada
Built and headed the customer retention program for Sears’ telecommunication division.
Project Manager, Web Channel
Jan 2010 – Nov 2010 • Vancouver, Canada
Led a team of 30 to execute quarterly marketing campaigns and managed initiatives to enhance the user experience for telus.com and telusmobility.com
Marketing Specialist, Leadership Development Program
Jan 2007 – Dec 2009 • Vancouver, Canada
Leadership Development Program within TELUS aimed to provide in-house leadership training and rotation throughout various business functions to build an end-to-end understanding of the business. Areas of experience includes Product Marketing, Pricing, and Merchandising.
The Hong Kong Polytechnic University
Master of Design, Interaction Design
Aug 2015 – Nov 2016 • Hong Kong
Simon Fraser University
Bachelor of Science, Molecular Biology & Biochemistry
Sept 2000 – May 2006 • Vancouver, Canada
Product ManagementProduct LaunchOnline & Digital MarketingUser ExperienceUsability TestingService DesignCustomer ExperienceInteraction DesignRetention MarketingProject ManagementCRMQualitative and Quantitative Web AnalysisCampaign LeadershipB2C Marketing TacticsPricing and Market AnalysisTechRetailEcommerce